Put a single short URL on your site, your packaging and your launch post. A device rule sends phones to the store page and desktops to your site, and the QR code comes free with the link.
Shorten once, add a device rule, ship the same link and QR across every surface. Picolink picks the destination on the redirect, so nothing on your pages changes.
Create a short link to your download or landing page and give it a slug worth saying out loud, like /app on your own domain. That destination doubles as the fallback for everyone the rules don't catch.
Add one routing rule: device = mobile goes to your store listing. Add tablet too if your app ships there. Desktop visitors fall through to your site, where they can read more or scan the QR with their phone.
Download the QR code, drop it on packaging and slides, say the short URL in the podcast read. Analytics show every tap by device, OS and country, with bots already filtered out.
The point of routing the link is that you only need one of them. Print it, say it, paste it: the redirect sorts out who goes where.
A QR inside the box sends the phone that scans it straight to the store listing. No "search for our app" instructions.
One short, speakable URL for the ad read. Listeners on their phone land in the store; listeners at a desk land on your site.
The QR on your last slide and your booth banner is the same link. Scans show up in analytics by country, so you know which event delivered.
Stack a country rule on top: German visitors get the localized listing, everyone else the global one. Same link, same QR.
Shorten the page, add a device rule, download the QR. The whole setup takes about two minutes, and the link keeps working after every reprint and repointing.