Picolink vs Rebrandly

Branded links, without the Rebrandly caps.

Picolink Launch ships unlimited custom domains, unlimited password protection, country and device routing, and 100K tracked clicks a month. Rebrandly Professional stops at 3 domains, 1,500 links, and 50 protected links — for over three times the bill.

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At a glance

Same feature set. Two very different bills.

Picolink · Launch
$ 9 /mo

Everything teams actually need from a branded-link plan.

Launch ships the full product — unlimited custom domains, unlimited password protection, full analytics, country/device routing, and the REST API.

Unlimited custom domains, auto TLS
Unlimited password-protected links
Country & device routing on every link
No cookies, no third-party trackers
Rebrandly · Professional
$ 32 /mo

Caps and counters on every feature that matters.

Professional is $32/mo billed monthly — capped at 3 custom domains, 1,500 links/month, 50 password-protected links, 25K tracked clicks, and 2 teammates.

Only 3 custom domains on Professional
Password protection capped at 50 links / month
25K tracked clicks before the cliff
Cookies on every branded redirect
Feature by feature

The feature-equivalent plan, line by line.

Rebrandly Professional ($32/mo) is the cheapest tier with password protection, traffic routing, and the REST API. Picolink Launch ($9/mo) ships them all by default — with no caps on domains or protected links.

Feature  
Picolink Launch $9 / mo · billed monthly
Rebrandly Professional $32 / mo · billed monthly
01Pricing & limits
Starting price
$9 /mo billed monthly
$32 /mo billed monthly
Custom domains
Unlimited
3 3 domains
Links / month
10,000 soft limit
1,500 hard cap
Tracked clicks / month
100,000
25,000 tier-limited
Free trial
14 days, no card
14 days, no card
02Branded link features
Password-protected links
Unlimited
50 50 / month cap
Country & device routing
Every link
Every link
QR codes
Every link
Plan-tier limits
UTM builder
Built-in
Built-in
Bulk import
Via REST API
Higher tier only
03Analytics & privacy
Click analytics
Full breakdowns
Full breakdowns
Bot filtering
On by default
Not documented
Cookies & trackers
None no consent banner
Yes cookies + tracking
Retention
1 yr 3 yr on Scale
6 mo on Professional
04Platform
REST API
Every plan
~ Pro plan & above
Support
Email + chat
Email + chat

↑ Public Rebrandly pricing as of writing. Compared at equivalent feature tier (Rebrandly Professional $32/mo, billed monthly).

Picolink wins 8 of 16 · 8 ties · 0 losses
Why teams switch

Three numbers that tend to settle it.

01 Annual savings
$1,080savings
5-seat team · per year

Same features. A third of the bill.

Picolink Launch is $9/mo flat. Rebrandly Professional is $32/mo for 2 teammates — and you need Growth at $99/mo to fit a 5-person team. That's over $1,000 back every year.

Picolink $108 vs Rebrandly $1,188
02 Domain headroom
domains
vs 3 on Rebrandly Pro

Domains don't run out at 3.

Rebrandly Professional caps you at 3 custom domains — and you'll pay $99/mo on Growth to get 10. Picolink ships unlimited custom domains with automatic TLS on every plan.

Unlimited vs 3 domains
03 Protected links
links
vs 50 / month on Pro

Password protection without a counter.

Rebrandly caps password-protected links at 50 / month on Professional and 150 on Growth. Picolink ships unlimited password-protected links on every plan.

Unlimited vs 50 / month
Moving over

Migrate in an afternoon, not a sprint.

Export your Rebrandly workspace, push it into Picolink via the REST API, and point your domain's DNS at us. Existing short URLs keep redirecting from Rebrandly while new links route through Picolink — cut over one domain at a time.

Read the migration guide
01
Export from Rebrandly ≈ 2 minutes · self-serve in Rebrandly settings
02
Push into Picolink via the REST API ≈ 10 minutes · script the import with slugs, tags, and UTMs
03
Point your domain at us ≈ 10 minutes · single A record · TLS auto-provisioned
04
Old short links keep redirecting No downtime · cut over one domain at a time
FAQ

Questions, briefly answered.

If something isn't covered here, drop us a note — we read every message.

hi@picolink.io
01 Which Rebrandly plan does Picolink Launch compare to?
Picolink Launch ($9/mo) maps to Rebrandly's Professional plan ($32/mo) — the cheapest Rebrandly tier with password-protected links, traffic routing, and the full REST API. Rebrandly's Essentials plan ($11/mo) lacks all three, so it isn't a fair comparison.
02 Can I bring more than 3 custom domains?
Yes — every Picolink plan includes unlimited custom domains with automatic TLS. Rebrandly caps Essentials at 2, Professional at 3, and Growth at 10, with anything more requiring an Enterprise contract.
03 Does Picolink cap password-protected links?
No. Every Picolink plan supports unlimited password-protected links — set a password on any short link and visitors enter it before being redirected. Rebrandly caps this at 50/month on Professional and 150/month on Growth.
04 How does Picolink compare to Rebrandly Growth?
Rebrandly Growth is $99/mo for 3,500 links, 10 custom domains, 150 password-protected links, and 5 teammates. Picolink Scale is $24/mo with unlimited links, unlimited custom domains, unlimited password protection, 1M events/month, and 3-year retention. Most teams find Scale a better fit at roughly a quarter of the price.
05 Will I lose my historical click data if I switch?
Picolink doesn't import historical clicks from Rebrandly, but your old short links can keep redirecting from Rebrandly while new links route through Picolink. Most teams cut over one domain at a time.
06 Is there a free trial?
Yes — 14 days, no credit card required. Try the full product on real traffic before deciding.
07 Does Picolink have a REST API?
Yes. The same REST API ships on every Picolink plan — create, list, update, and delete links programmatically. Plug it into CI/CD, Zapier, or your own tools. Rebrandly restricts full API access to Professional and above.
Get started

Try Picolink free for 14 days. Rebrandly caps, gone.

Rebrandly's branded-link features at a third of the price — and no caps on domains or protected links. No credit card required, no migration headache.

14 days, full product
No credit card required
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