Picolink vs Bitly

Branded links, without the Bitly bill.

Picolink Launch ships the branded-link features teams actually pay Bitly Growth for. Unlimited custom domains, password protection, geo and device routing, and a year of retention — at a third of the price.

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At a glance

Same feature set. A third of the bill.

Picolink · Launch
$ 9 /mo

Everything teams actually need from a branded-link plan.

Launch ships the full product — unlimited custom domains, password protection, full analytics, country and device routing, and the REST API.

Unlimited custom domains, auto TLS
Password-protected links, on by default
Country & device routing on every link
1 year of click history (3 yr on Scale)
Bitly · Growth
$ 29 /mo

Looks comprehensive — until you read the small print.

Growth is $29/mo billed annually per workspace — capped at 1 custom domain, 500 new links a month, no password protection, and only 4 months of retention.

1 custom domain on Growth
No password protection on any branded plan
No geo or device routing (mobile deep links are Premium-only)
4 months of click history on Growth
Feature by feature

The feature-equivalent plan, line by line.

Bitly Growth ($29/mo annual) is the smallest tier with the features most teams actually need. Picolink Launch ($9/mo) ships them all by default — plus a few Bitly doesn't offer at any tier.

Feature  
Picolink Launch $9 / mo · billed monthly
Bitly Growth $29 / mo · billed annually
01Pricing & limits
Starting price
$9 /mo billed monthly
$29 /mo billed annually
Custom domains
Unlimited
1 1 domain
Links / month
10,000 soft limit
500 hard cap
Free trial
14 days, no card
~ Limited free tier
02Branded link features
Password-protected links
Included
Not available
Country & device routing
Every link
Premium-only deep links
QR codes
Every link
10 10 / month on Growth
UTM builder
Built-in
Built-in
Bulk import
Via REST API
100 / upload on Growth
03Analytics & privacy
Click analytics
Full breakdowns
Country + referrer
Bot filtering
On by default
IP rate-limit filter
Retention
1 yr 3 yr on Scale
4 mo 2 yr on Enterprise
04Platform
REST API
Every plan
~ 25K req/mo on Growth
Support
Email + chat
Basic support

↑ Public Bitly pricing as of writing. Compared at equivalent feature tier (Bitly Growth $29/mo billed annually, per workspace).

Picolink wins 9 of 14 · 5 ties · 0 losses
Why teams switch

Three numbers that tend to settle it.

01 Annual savings
$240savings
per workspace · per year

Same features. A third of the bill.

Picolink Launch is $9/mo. Bitly Growth is $29/mo billed annually. Per workspace, that's $240 back every year — for the same set of branded-link features.

Picolink $108 vs Bitly $348
02 Domain headroom
∞domains
vs 1 on Bitly Growth

Spin up a domain per campaign.

Bitly Growth gives you one complimentary custom domain. Picolink ships unlimited custom domains with automatic TLS on every plan.

Unlimited vs 1 domain
03 Retention horizon
1 yron Launch
vs 4 months on Bitly Growth

Years of click history, not months.

Bitly Growth retains 4 months of click data — two years requires Enterprise. Picolink Launch ships one year out of the box, three years on Scale.

3 yr on Scale vs 4 mo on Growth
Moving over

Migrate in an afternoon, not a sprint.

Export your Bitly history, push it into Picolink via the REST API, and point your domain's DNS at us. Existing Bitly short URLs keep redirecting while new links route through Picolink — cut over one domain at a time.

Read the migration guide
01
Export from Bitly ≈ 2 minutes · self-serve in Bitly settings
02
Push into Picolink via the REST API ≈ 10 minutes · script the import with slugs, tags, and UTMs
03
Point your domain at us ≈ 10 minutes · single A record · TLS auto-provisioned
04
Old short links keep redirecting No downtime · run both side-by-side while you cut over
FAQ

Questions, briefly answered.

If something isn't covered here, drop us a note — we read every message.

hi@picolink.io
01 Which Bitly plan does Picolink Launch compare to?
Picolink Launch ($9/mo) maps to Bitly's Growth plan ($29/mo billed annually) for branded-link use. Bitly's cheaper Core plan ($10/mo, annual-only) has no custom domain and no password protection, so it isn't a fair comparison.
02 Can I bring more than one custom domain?
Yes — every Picolink plan includes unlimited custom domains with automatic TLS. Bitly Core has no custom domain, Growth gives you one, and you have to reach Enterprise to bring more.
03 Does Picolink support password-protected links?
Yes, on every plan — set a password on any short link and visitors enter it before being redirected. Bitly doesn't offer this feature on any public tier.
04 How does Picolink compare to Bitly Premium?
Bitly Premium is $199/mo (annual) for unlimited branded links and advanced features. Picolink Scale is $24/mo with unlimited links, unlimited custom domains, 1M events/month, and 3-year retention. Most teams find Scale a better fit at roughly an eighth of the price.
05 Will I lose my historical click data if I switch?
Picolink doesn't import historical clicks from Bitly, but your old short links can keep redirecting from Bitly while new links route through Picolink. Most teams cut over one domain at a time.
06 Is there a free trial?
Yes — 14 days, no credit card required. Try the full product on real traffic before deciding.
07 Does Picolink have a REST API?
Yes. The same REST API ships on every Picolink plan — create, list, update, and delete links programmatically. Plug it into CI/CD, Zapier, or your own tools.
Get started

Try Picolink free for 14 days. Bitly bill, gone.

Bitly's branded-link features at a third of the price. No credit card required, no migration headache.

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